Think retro, salty hair, barefoot, early morning cup of joe, San Diego.

This is Sun Day Coffee.

A start up coffee cart soon to be shop based out of La Jolla, California.

This project includes a mix of hand drawn graphics, beachy retro colors + font choices. It shouts groovy but also leans on the trends of current graphic design. This brand initiative is sure to bring customers rolling in.

The Brand Initiative included:

1 primary logo, 

2-3 complementary logos, 

brand color palette, 

5 illustrations, 

business cards,

full squarespace website buildout

and a comprehensive brand book